Typically the Magical Era of Formula 1 - from TAG Heuer carrera

The “Don’t Bust Under Pressure” campaign unveiled by TAG Heuer with 1989 featured Formula 1 megastars such as Ayrton Senna. Often the campaign is considered one of the most noticeable in watchmaking history, for a par with the famous Patek Philippe ads. In 2016, CEO Jean-Claude Biver relaunched the campaign, adding some sort of hashtag before the slogan. With memory of the late icon, the brand also launched the particular hashtag #RememberSenna.
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TAG Heuer advertising posters “Don’t Crack Under Pressure” and also “Remember Senna”.

TAG Heuer reached its summit: two years before the Schumacher commitment, in 1992, TAG Heuer gran carrera signed an agreement to become the local timing partner of F1. The 1990s remain a new magical era for F1, marked by 10-cylinder applications and the fierce rivalry involving Michael Schumacher and Mika Hakkinen. Hakkinen, who manifested TAG Heuer partner McLaren, also signed a contract using TAG Heuer. Together with Ayrton Senna and others, he evolved into a brand ambassador for the well known " No Fear Within Pressure" campaign. Formula 1 roared across the world: the legendary V10 engine, known for its substantial revs and powerful appear, played a key role in a great many exciting races between 1996 and 2005. The last systems of V10 engines within Formula 1 reached speeds provides 20, 000 RPM along with produced noise levels of about 140 decibels. " You recognize, the sound of those V10 search engines was just amazing, " recalls Bibak. " Really still incredible to me to discover our logo on the tv screen as these guys were profitable races and fighting to get victory. "



Jack Heuer's vision: bringing the joy of timing to each TV set

In the end, sponsorship is about more than just showing off. They have about timing. It's in relation to bringing the thousandth of a secondly to the TV audience. At the mid-1970s, Jack Heuer and his timing team noticed that fans at the track typically needed to wear stopwatches for you to record the lap days of their favorite drivers. Bibak represents this as " a remarkably esoteric way of participating in the adventure. " Thus, the concept of dwell timing at the track was given birth. Heuer understood the potential: typically the pits were equipped with digital camera timing displays, TV projection screens transmitted the data to the workforce management and, potentially, shown this information to a global visitors via television. Bibak explains the story: “In the mid-1970s, Jack and Jane gone Belgium in a caravan having a giant Olivetti data control computer and all their right time to equipment. They showed the idea to the FIA and Philip Morris, the cigarette supplier that was funding Formula 1 then, and said: ‘Look, this can be a future. If you want to get more viewers involved in motorsport, timing is a source of entertainment. ’ Right now, that idea remains the hub of watching Formula 1 events. luxury replica watches



2008: Lewis Hamilton also might wear a TAG Heuer

In 2008, we discovered the rise of one with the greatest talents in motorsport, Lewis Hamilton. What watch did Hamilton wear within the first season competing having McLaren under the stewardship associated with Ron Dennis? A INDICATE Heuer F1 chronograph. Specially, an orange F1 time counter. Bjerbühle is the proud master of the original and states that: “I was lucky for getting it from the mechanic who all gave it to me by means of Hamilton. ”



TAG Heuer F1 Chronograph Ref. CAH1118.

three decades later, Formula 1 welcomes a whole new partner: Red Bull Sporting

In 2014, Jean-Claude Biver became CEO regarding TAG Heuer. In 2016, TAG Heuer and Red-colored Bull Racing officially proven a partnership. Among them, the primary Carrera series Red Hoke Racing chronograph equipped with TAG Heuer's in-house Heuer 01 chronograph movement, although significantly less known, has attracted considerably attention. This watch opened their gates in 2016, with the Red Bull Racing team brand and the Red Bull Rushing team logo printed for the back. This marked the start of an exciting chapter for TAG Heuer: after 30 years involving cooperation with McLaren, TAG Heuer joined forces along with Red Bull Racing inside 2016 to accompany they in multiple competitions.



Red Bull Bike racing factory exterior.

Reddish Bull Racing factory indoor.

2017: F1 innovate itself

In Economy is shown 2017, Liberty Media concluded its acquisition of Formula Just one (F1) for approximately $4. 5 billion, with the event currently estimated to be worth just about $20 billion. Under Freedom Media, Formula One has turn into one of the world's most broadly influential and successful sports. It has 750 million supporters worldwide, more than 90 zillion social media followers, and its following is getting younger and more assorted: 42% of fans usually are women and a third of lovers are under 35 years previous. In the 2024 season, one 5 billion viewers experienced an epic year, and the war for the constructors' championship concerning McLaren and Ferrari throughout Abu Dhabi was all the more exciting.



Reddish colored Bull driver Max Verstappen wears a TAG Heuer Monaco watch.

All of Formula 1 legends wear TAG Heuer watches

Especially, all the great talents connected with Formula 1, from Senna to help Schumacher, Lauda, Prost now brand ambassador Max Verstappen, are closely linked to the story of TAG Heuer. Seeing that Bjerbeek says: " I'm motorsport, we are Formula 1 and now we are back where most of us belong. " TAG Heuer carrera remains one of the most successful companies in motorsport, second merely to Ferrari in terms of number of advantages. high quality replica watches

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2003-2025: Leaving and returning

In 2003, TAG Heuer's 11-year partnership as Public Timekeeper of Formula 1 ended. In 2008, LG Electronic products took over, and in 2013, Rolex took over. Currently, after 22 years, POINT Heuer will return to F1 and continue as Standard Timekeeper for the next 10 years.



Max Verstappen, Crimson Bull driver.

The key new products at the TAG Heuer gran carrera event

It’s not strange that TAG Heuer aplauded its new partnerships together with great fanfare at this year’s “Watches & Wonders” affair. Highlights included the give back of the Formula 1 Solargraph using a solar-powered quartz movement along with the reintroduction of the beads-of-rice bracelets for the Carrera. Particularly great was the white Monaco which has a ceramic case and split-seconds movement. The TAG Heuer Monaco F1 split-seconds stop-watch is powered by the Tama?o TH81-00 automatic movement using split-seconds function.



TAG Heuer Monaco Split-Seconds Chronograph F1 Ref: CBW2190-FC8356-FRONTAL-2

While Swiss wristwatches don’t usually launch quartz watches, even lifelong electronic products enthusiast Jack Heuer (now retired and living in Switzerland) might appreciate the new F1 Solargraph. Powered by natural light or artificial light, often the battery can be fully priced in just two minutes with direct sunlight for a day’s work with. After fully charged, just needs less than 40 a long time of sunlight exposure and are used in a dark setting for up to 10 months. Set up watch stops running, it is usually restarted by simply exposing the item to a light source for 12 seconds. The battery life can be 15 years and is replaceable.



Three Monaco special edition watches

Currently, TAG Heuer released several Monaco series watches for any Monte Carlo Grand Prix publics: the TAG Heuer Padre chronograph mentioned above, another split-second chronograph with a carbon fiber event, and a Steve McQueen unique launched in cooperation having Gulf Oil. This observe adopts the classic orange in addition to blue color scheme, along with a grade 2 titanium scenario and an upgraded Categoría 11 movement.



Could Formula 1 be more enjoyable? Perhaps. While collectors like TAG Heuer chronographs, they will often also wish that technical Formula 1 legends like the Monza and Silverstone would resume the collection (although the TAG Heuer Daytona remains retired). Other watches are still dealing with for victory.